Your paid spend is climbing.
Your organic is flat.
I fix the system
underneath both.
20 years building and operating real businesses. Now advising founders on the growth architecture that compounds — not campaigns that need constant re-fuelling.
The problems I'm brought in to fix.
What the work actually produces.
Every number below is documented. They're reproducible because they come from systems, not one-off campaigns.
Lifestyle Accessories Brand
Zero organic presence. Paid setup broken. Marketplace cannibalising margins. Full system rebuilt — SEO architecture, paid restructure, marketplace optimisation.
Colour Cosmetics Brand
Stagnant volumes. Operational constraints limiting growth. Demand creation absent. Operational and demand systems rebuilt simultaneously.
40-Store Grocery Chain
Offline retailer facing digital disruption. 20 years of customer relationships at risk. Complete omnichannel transformation without disrupting existing business.
How we work together.
Two ways to engage — both are direct access to the founder, not a junior team running a checklist. The right one depends on the scope of what needs fixing.
Full system rebuild
For founders whose organic, paid, and AI visibility all need restructuring simultaneously — not sequential campaigns but a unified growth architecture.
- Full SEO + GEO + AEO audit and architecture
- Marketplace business review & growth architecture
- Content structure built for your ICP and category
- Paid media ROAS diagnosis and restructure
- AI search visibility plan — ChatGPT, Perplexity, Gemini
- Weekly 1:1 strategy calls throughout
- WhatsApp access — async support between calls
- All deliverables are yours to keep, permanently
Diagnosis before commitment
For founders who want an independent, rigorous read of exactly what's broken and what to fix — before committing to a longer engagement.
- Technical SEO audit — 100+ checkpoints
- GEO/AEO readiness — AI citation gaps identified
- Competitor content and keyword gap analysis
- Paid vs. organic efficiency analysis
- Marketplace business review & growth opportunities
- 90-day prioritised execution roadmap
- One follow-up strategy session included
Not a consultant who learned from case studies.
Every system I advise on is one I've built, broken, and rebuilt on real businesses — under real commercial pressure, with real money at stake.
At Paytm, I worked directly with 1,500+ businesses to activate digital revenue. Not in a strategy capacity — on the ground, in the accounts, alongside founders. I built a ₹45Cr D2C business from zero in three years. Transformed a 40-store grocery chain into an omnichannel brand. Managed over ₹18Cr in ad spend personally across Meta and Google.
I also built HUBA — India's first Organic Visibility Operating System — because I was watching good brands lose to worse brands that simply had better organic infrastructure. And the 186-Task CEO Blueprint — a 372-page operating system for founders, drawn from every engagement I've run.
AdigitalFit is the umbrella. The consulting is the core.
What founders say.
"Nitin doesn't hand you a strategy deck and disappear. He gets into the trenches. The organic growth wasn't luck — it was a system built piece by piece. The traffic results alone changed our unit economics completely."
Founder · D2C Luxury Leather Brand · Delhi NCR"We went from 300 units a day to 1,200 in four months. That's not a marketing win — that's a business transformation. Nitin understood our distribution constraints and built around them."
Founder · Colour Cosmetics Brand · FMCG"Taking 40 physical stores online without losing 20 years of customer relationships felt impossible. Nitin's omnichannel approach made it systematic. The 18% repeat rate was a number I never expected to move."
Director · 40-Store Grocery Chain · RetailThe 30-min call costs nothing.
The clarity is worth a lot.
No pitch. No sales process. 30 minutes to understand your business and your core growth problem. You'll leave with a clear read on whether this is the right fit — and if it's not, I'll tell you what is.